KitKat, the official chocolate of Rock in Rio Brazil 2024, is introducing new packaging, especially for the event. This year, KitKat’s advertising campaign is focusing on the Brazilian audience. That’s why the new product, which maintains its red tone, one of the main characteristics of KitKat’s identity, features a metallic illustration of the audience enjoying a concert, positioning the brand as the best audience break in the world. It also shows KitKat bars making the traditional horns made by audiences at rock concerts around the world.
According to a statement, the launch aims not only to strengthen the connection between KitKat and lovers of the brand, but also “to provide a special break during the biggest music and entertainment festival in the world”.
“For the third consecutive year, KitKat reaffirms its commitment to music lovers by being present at the highly anticipated Rock in Rio Brazil 2024. We want to provide experiences and innovations to the public, especially in a year in which we highlight the unique energy of the Brazilian audience. This special edition of KitKat was created to honor and thank everyone who makes any show even better,” says Tatianna Perri, Marketing Director for Nestlé chocolates.
The limited edition of the product will be available from July at the main points of sale in Brazil.
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