Strategy includes a film, broadcast on social media, online and offline activations with the support of influencers, as well as physical actions
TFSports presented its first institutional campaign with the concept “Running is Unforgettable”, in celebration of the 20th anniversary of the Santander Track&Field Run Series.
The film, produced in-house, stars real runners. André Bucater was present at the first edition of the circuit, held in 2004, and has already run 17 stages, Cacá Filippini has been a runner in the Run Series races for 10 years, having participated in 54 editions, Victória Codecco has been participating in the circuit for a year, having been present in 15 stages, and Ícaro Bomfim who participated in his first stage in Brazil in 2023, already reaching the goal of three races.
“The goal is to celebrate the race through testimonials from people who are deeply connected to the sport and our circuit. We wanted to relive the 20 years of history and also look to the future, showing the legacy of health and well-being that the race provides, which will build the next 20 years of Run Series”, says Laura Marquez, head of marketing at Track&Field and TFSports.
In celebration of the circuit’s two-decade anniversary, a traveling event has taken a time capsule to some stages so that runners can record motivational messages for themselves as a way of recording their memories and relationship with the sport.
The strategy includes a film, broadcast on social media, online and offline activations with the support of influencers, as well as physical actions.
