In partnership with Nvidia and Shutterstock, teams will have access to technologies that use AI to reduce production steps
WPP has announced that the next phase of its partnership with Nvidia is now underway. The company is now the first to test and use the multinational’s new microservices for OpenUSD.
Additionally, the holding company is also collaborating with Shutterstock to accelerate the construction of 3D worlds that showcase brand-friendly products using generative AI.
“Our evolving collaboration with Nvidia underscores how WPP is innovating to lead in AI for the benefit of our clients. With early access to the latest technologies through our operating system, we can build on our library of 3D models to build new digital worlds at scale and create campaigns that are compatible and can be adapted to resonate with multiple audiences,” explained Stephan Pretorius, Chief Technology Officer at WPP.
NVIDIA’s new USD Search NIM and USD Code NIM microservices enable creative teams to create existing visual content or search for 3D objects across a library of nearly 1.3 million assets.
With the technologies, WPP will be able to reduce several layers of the production process, allowing 3D worlds to be built at scale and adapted to create culturally relevant or audience-specific campaigns that can be used in local markets.
“By adopting NVIDIA’s new USD Search and USD Code NIM microservices, WPP’s creative teams can create significantly more diverse, high-fidelity, physically accurate 3D virtual environments and deliver more innovative and effective marketing content to clients,” added Rev Lebaredian, vice president of Omniverse and simulation technology at Nvidia.
