Aline Garcia will report to partners Aldo Pini and Felipe Cury
LePub Brasil announced this Monday (29) the arrival of Aline Garcia as executive director of business and operations. The professional will report to Aldo Pini and Felipe Cury, partners of the agency in Brazil.
This will be the executive’s second stint at Publicis Groupe, having previously worked at Talent. Most recently, Aline held the position of marketing manager in the Consumer Apps and Search divisions at Google, in addition to having led accounts and campaigns for clients such as Nike, Netflix, AMBEV/Inbev, Mondelēz and Diageo.
With experience in business strategy and project management, Aline worked on two Netflix campaigns that won the Cannes Grand Prix. She was also part of the team that won a gold award at the Effie Awards Latin America for the campaign “Me being me, and Google understands me”, which highlighted the adaptation of the big tech search tool to display the most appropriate results for the user.
The executive also contributed to the repositioning of the Johnnie Walker brand in Brazil.