Partnership, negotiated by Klefer, will officially begin in August
Betsat, which is expanding its marketing efforts in Brazil, has announced Zico as its new official ambassador. The partnership, negotiated by Klefer, will officially begin in August.
With the partnership, the former player will star in the betting house’s campaigns on TV, digital environments and OOH, in addition to being present in strategic actions and fairs. Betsat will also be present on Resenha do Galinho, a weekly interview program on Band and Bandsports.
“On the field, Zico brought joy to millions of fans around the world, and we also invite our customers to join in the fun on our platforms. Having a partner as big as Zico by our side only proves our tradition of more than 10 years of global operations”, said Javier Del Águila, CMO of Betsat.
