Rennova, a beauty company specializing in injectables, has entered into a partnership with PromoAção, a producer of themed cruises, for the 2024/2025 season. The agreement includes several Rennova activations on board the MSC Seaview, with the aim of offering passengers experiences related to beauty and well-being.
The MSC Seaview, which can accommodate up to 70,000 passengers, will be the stage for the activities promoted by Rennova. The company, which has become the season’s master sponsor, intends to use this opportunity to strengthen its brand and get closer to consumers through recreational and relaxation activities.
According to Leonardo Rezende, CEO of Rennova and Nutriex, the partnership aims to combine the cruise experience with special events and concerts by renowned artists. “Our goal is to provide passengers with unique moments, always with the quality and excellence of Rennova,” says Rezende.
Investments and Strategy
As part of the partnership, Rennova will invest more than R$10 million. This amount is part of a larger expansion strategy for the company in Brazil, which includes investments in education and innovation. In 2024, Rennova announced the creation of Rennova Academy, its first training and research clinic for professionals, located in Goiânia, with an investment of R$1 million.
Onboard Activations
Cruise passengers will have access to a range of Rennova promotions, including the opportunity to win beauty treatments before boarding. During cruises, onboard beauty salons will be operated by Rennova, offering hair and makeup services using products from the Rennova Beauté line.
Bruno Ribeiro, partner and owner of PromoAção, highlights the importance of the partnership for both parties. “We are very pleased with this collaboration. The actions we have planned for the 12 ships of the season will certainly add value to the passengers’ experience”, comments Ribeiro.
Leonardo Rezende, CEO of Rennova, and Bruno Ribeiro, partner and owner of PromoAção (Credits: Disclosure)
Cruise Schedule
– Mix Music Boat: 09 a 12 de novembro
– Zezé’s Ship: November 16th to 19th
– Let’s go to the Sea: November 23rd to 26th
– Cabaret Ship: November 26th to 29th
– Maiara and Maraisa: November 29th to December 2nd
– Zeca’s Ship: December 6th to 9th
– Navio do Belo: December 9th to 12th
– Navegante Festival (Marisa Monte): December 12th to 15th
– 89 Rock Boat – 2nd Edition: December 15th to 18th
– New Year’s Eve at Sea: December 29th to January 2nd
– Ship Roupa Nova: January 2nd to 5th
– Ship Ana Castela: January 9th to 12th
– Giant’s Ship (Léo Santana): January 12th to 15th
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