Vivo launches its Father’s Day campaign, highlighting the fundamental role of fathers as guides and supporters throughout their children’s lives. The campaign celebrates significant moments, such as learning to ride a bike, swim or drive, highlighting the constant support of fathers, likened to dedicated “coaches”.
Marina Daineze, Vivo’s Brand and Communications Director, explains: “We want to highlight the beauty of everyday life and the pride that parents feel in their children’s achievements. The campaign reflects the supportive role of parents, comparing them to coaches who are present at crucial moments in life.”
The film, created by VML and directed by Ariela Dorf, follows the ongoing support of parents at important events, bringing an emotional and poetic approach. With the soundtrack “Tema da Vitória”, known for accompanying Brazilian victories in Formula 1, the campaign will be broadcast on free-to-air TV, digital platforms and pay TV. The production is by MyMama.
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DATASHEET
Agency: VML Brazil
Client: Telefonica Brasil S/A
Product: Institutional
Title: Father’s Day 2024
ECD: Roberto Rogoski
Creative Direction: Pedro Lazera and Marcos Magário
Associate Creative Director: Diogo Dutra and Thiago Monteiro
Art Director: Tomaz Saavedra
Editor: Fillipi Longuini
Customer Service: Rafaela Garutti, Estela Passador, Rafael Cardoso, Camila Zaim, Pedro Lavezo
Planning: Marcelo Germano and Luciana Garcia
Media: Luiza Valente, Isis Baptista, Diego Freire, Danilo Pizardi, Ligia Antunes, Gabriel Oliveira
Client: Marina Daineze, Raphael Mesquita, Roberta Scola, Janaina Felix, Fernanda Tavares and Ana Paula Menicucci.
PR: Eduardo Zanelato, Hellen Araujo and Carolina Cesario
Head of production: Nicole Godoy
Produced by: Anderson Rocha, Guilherme Rodrigues, Ian Inglez, Reinaldo Brasil, Barbara Emery, Fernanda Britto, Nana Garcia, Raphaela Valentine, Gabbo Ferrarini Soma, Fernanda Satiro.
Film Producer: MyMama Entertainment
Directed by: Ariela Dorf
Director of Photography: Pepe Mendes
Art Director: Marines Mencio
Producers: André Pinho, Mayra Faour Auad and Gabrielle Auad
Executive Director of Customer Service: Pati Caldas
Service: Silvia Neri
Jr. Service: Rafael de Paula
Production Coordination: Camila Abade
Production Director BH: Carol Durães
Producer (MyMama): Paulo Marco
Production Coordination Assistants: Victoria Mazzia and Tabata Viana
Creative Assistants: Yago Sagrado and Pietro Godinho
Post-Production Coordination (MyMama): Fezão Barbieri
Editor/Editor: Bruno Alves and Raphael Tarso
Finishing: Raphael Tarso
VFX: FLOW EFX
Color: Bleach
Sound production company: Quiet City Music + Sound
Musical Production: Chris Jordan
Service: Xanna D’aguiar and Karina Vadasz
Mixing and Finalization: André Melges and Pedro Moura
Production date: July/ 2024
