According to sources from the propmarkAlmapBBDO, VML, and Aldeiah, currently responsible for the account, are participating in the competition.
After the end of the relationship with Publicis, Bradesco brought a new model for managing its communication with the arrival of the dedicated agency Aldeiah., under the leadership of Hugo Rodrigues, in April 2022. But market sources assured the propmark that the institution is preparing for advertising competition.
On the other hand, the director of marketing and other duties, Nathália Garcia, denied the intention in an interview, in addition to having highlighted the importance of the repositioning “Bradesco, among us you come first”.
However, the restless market claims — through reliable sources — that Bradesco is indeed promoting a competition for its entire account. The process, according to sources, is being coordinated by Scopen, and has the participation of AlmapBBDO, VML, and Aldeiah itself.
In addition to the agency led by Hugo Rodrigues, Bradesco works with Leo Burnett Tailor Made, Altermark (OOH) and Fabra Quinteiro.
