Created in partnership with the Messs agency, the campaign features the participation of influencers
Levi’s launched the “Icons that Inspire Generations” campaign, paying homage to father figures who shape and inspire different generations, seeking to highlight the importance of legacy and authenticity, connecting fathers and sons through style and memories.
Created in partnership with the Messs agency, the campaign reinforces the brand’s values of originality, authenticity and durability. The highlight is the way in which the brand’s history carries synonyms of quality and resistance, present in different moments of life, passed down from generation to generation.
“Levi’s is a century-old brand capable of bringing together many emotional memories, from a family lunch immortalized in a photograph to a fun thread posted on social media. The ‘Icons that Inspire Generations’ campaign is about this celebration, about recognizing the people who have become a reference throughout your life and the connection that defines who we are and who we have become,” says Francisco Alves, general director of Levi Strauss Brazil, Argentina and Uruguay.
The brand’s strategy includes the participation of influencers such as Sarina Gomes and Fernando Medeiros, who reflect the brand’s message on their networks.
