Campaign created by WT.AG aims to raise awareness among women that it is not normal to feel rushed to take off your bra
On Lingerie Day, Liz presented #NãoTireoSutiã, a movement against the discomfort caused by bras, which many women still consider normal.
Created by WT.AG — and with the participation of Preta Gil —, the campaign aims to make women aware that it is not normal to feel the urge to take off their bra when they get home due to discomfort.
This problem is often caused by wearing sizes that are not appropriate for the body or by models and materials that are not ideal.
The campaign also included actions at points of sale, with developments in stores and franchises. In addition to a live shop on the brand’s e-commerce to present the products that were sent to the influencers. There was also a campaign spot on the Bom dia, Obvious podcast, which deals with issues related to the female universe.
