Composed of two 30″ films, created by the Aldeiah agency, the campaign covers open TV, print media and social media.
Bradesco has launched the campaign “Bradesco: The Bank for Legal Entities” reaffirming its commitment to companies of all sizes. The campaign, aimed at legal entities, highlights the bank as a partner for entrepreneurs, whether small, medium or large, offering a wide variety of products and services in one place, as well as personalized service in investments, foreign exchange, centralized cash management, among others.
Composed of two 30″ films, created by the Aldeiah agency and produced by Sentimental Filme and A9 Audio, the campaign shows how Bradesco’s financial solutions can help entrepreneurs, highlighting the bank’s digital solutions such as working capital, QR Code bills, hiring online card machines, as well as tax and supplier payments.
In the scenes, Bradesco immerses itself in everyday environments that represent a large part of the business of the bank’s corporate clients, such as confectioneries and perfumeries, and highlights, through the main character, the personalized service that the bank offers.
“We work with an always-on communication line, which delivers a wide range of products that make a difference in boosting our customers’ businesses and which can be accessed through both digital and offline channels,” explains José Mauricio Lilla, head of communications at Bradesco.
The campaign covers several media channels, such as open TV, with exclusive merchandising actions and Connected TV, printed media and digital deployment, with exclusive content on social media.
