Data presented by CNC also indicated that clothing stores should lead the date’s revenue
With the June and July festivities coming to an end, the market has started to prepare for Father’s Day, which will be celebrated on August 11. According to a survey carried out by the National Confederation of Commerce of Goods, Services and Tourism (CNC), it was found that the date should generate R$7.7 billion this year.
If confirmed, this figure will represent an increase of 4.7% compared to last year, after accounting for inflation. “With the unemployment rate at its lowest level in the last 10 years and positive signs for consumption, we expect sales for this commemorative date to increase significantly,” said José Roberto Tadros, president of the CNC-Sesc-Senac System.
For Heloísa Santana, executive president of the Promotional Marketing Association (Ampro), commercial dates are a strategic opportunity for companies to build customer loyalty and attract new consumers through experiences.
“The challenge of further expanding brands’ ability to relate to each other through unique experiences and life stories creates, in addition to a true bond, a lasting connection,” said Heloísa.
The executive also highlights that, for some years now, brands have been investing in diversity and representation in campaigns focused on these dates, in addition to raising topics such as raising children, taking care of the home, non-heteronormative families and “single” parents, with the aim of creating new communicative approaches.
Top of intentions
The CNC analysis indicated that clothing stores should be the ones that will earn the most on the date, with R$3.07 billion, followed by the perfumery and cosmetics product sectors, with R$1.51 billion, and household goods and electronics, with R$1.19 billion.
Together, the three sectors are expected to account for almost 75% of total retail sales on the date.
Regionally, the union entity also stated that São Paulo, with R$2.32 billion, Minas Gerais, with R$792 million, and Rio de Janeiro, with R$681 million, tend to account for almost half of the expected economic movement.
