Partnership foresees a series of strategies for positioning the arena located in Shopping Metrô Santa Cruz
Xdome Gamer Lab has entered into a partnership with Cheil Brasil, which aims to transform the arena into a reference in the gaming market. The space, located in Shopping Metrô Santa Cruz, is part of Allos.
The agreement between the companies provides for a series of strategies for positioning the arena and, among the initiatives, are the production of super championships, creation of a podcast, development of content aimed at the gaming universe and attraction of talent.
“Allos has been building a genuine relationship with the gaming universe, starting with Xdome as one of the most complete arenas in Brazil. Now, we want to further enhance the connection with this community, transforming this asset into a complete platform and a reference for the public, far beyond the physical space”, highlighted Pedro Derbli, head of gaming at Cheil Brasil.
