Campaign signed by AlmapBBDO will be broadcast on open TV, digital TV and the brand’s social networks
Eudora Siàge announced the launch of a campaign that aims to explore the relationship between time and the new line, Siàge Pro Cronology.
Signed by AlmapBBDO, the piece starring Jade Picon and Dandara Mariana shows both of them walking inside the gears of a clock to connect the motto “With Siàge Pro Cronology, time is on your side”.
“We conducted social listening research and realized that consumers have many questions about the hair schedule and, with a focus on solving this dilemma, we launched the Pro Cronology line. As part of the strategy, we plan to answer up to 10,000 questions from the public and, as a fundamental part, we created a super production to challenge consumers’ perception of time, linking the technology that Eudora Siàge brings to its formulas and the ease that the line brings to our consumers’ daily lives”, explained Jacque Gonzales, Senior PR and Networks Manager at Eudora.
The media strategy includes broadcast TV, digital and the brand’s main social media channels.