Pix installment campaign generated reactions on the internet
Santander launched its “Divida o seu Pix” campaign, which featured Luana Piovani, Maíra Cardi, Patrícia Abravanel and Leandro Firmino as stars.
Two videos of the campaign were aired this Thursday (3), during the break of BBB 22. In the videos, Luana Piovani, Pedro Scooby’s ex-wife, jokes about the headaches that her “ex-bank” has already given.
Santander did a commercial with Luana Piovani and I thought it was surreal, amazing!!! GRADE 10 #BBB22 pic.twitter.com/YbY5LblU27
— #BBB22 (@RealitysVip) March 4, 2022
In the film starring Patrícia Abravanel, Tiago Abravanel’s aunt talks about the audience dispute with her nephew, who dropped out of BBB 22 last Sunday (27).
As soon as the commercials were aired, the social network commented on the fact that the bank takes people who have, or have had, some relationship with the participants of the program precisely for the break of the reality show.
oh my god the santander commercial with luana piovani thanks marketing for everything
— łcεяdc #BBB22 (@lacerda) March 4, 2022
And the Santander bank that took Patrícia Abravanel and Luana Piovani to do commercials during the BBB ?️?️?️ #BBB22 pic.twitter.com/B5FNjOpFr7
— Central BBB • #BBB22 (@CentralReaIity) March 4, 2022
and that MARKETING show at halftime? ? OUT OF NOTHING, Luana Piovani and Patrícia Abravanel appeared at halftime #bbb doing commercial for Santander.
the brand brought together personalities who, out here, talk about who is inside the big brother without mentioning the program ??️ pic.twitter.com/GCPEoukjaH
— tudosobresocial (@tudosobresocial) March 4, 2022
MDS, SANTANDER TAKING THE BBB HYPE TO PROFIT, I LOVE BRAZILIAN MARKETING HAHAHAHAHA #BBB22
— ellen 🙂 (@reclamonah) March 4, 2022
santander called patricia abravanel and luana piovani to make a commercial referring to the great bbb
— rafa (@rafaelkjls) March 4, 2022
And Santander that managed to gather all the controversial figures linked to someone from the bbb to make a commercial? Mom piovani a maiorrrrrr pic.twitter.com/QYaIMzXCYJ
– faelzin ?♀️ (@faelvv_) March 4, 2022
