Executive Caio Gomes is the new director of Artificial Intelligence at Magalu, a company that is digitizing Brazilian retail. In the newly created position, Gomes arrives with the challenge of centralizing and accelerating the development of what has been dubbed “Lu’s brain,” generative artificial intelligence that will transform the way customers interact with the company, before, during and after the purchase.
To this end, Lu, the biggest virtual influencer in retail, will be central. “Lu recently gained a new body. Now, with artificial intelligence, she will gain a new brain, much more powerful, always at the service of the best experience for our customers,” says Gomes. “AI will be the next great revolution in retail. And we want to be protagonists of this movement.”
With the arrival of Caio Gomes, Magalu is accelerating its projects to further reduce product delivery and conflict resolution times, improve communication with customers, and expand customized recommendations made by Lu and the Magalu Cloud database. All of these initiatives are directly related to Encanta Magalu, the company’s main theme of the year, which focuses on the customer and their shopping experience.
Gomes has been working in the data industry since 2007 and has experience in large companies such as Amazon, Nubank, Único and Booking. He holds a degree in Physics from the University of São Paulo and master’s degrees in String Theory from the São Paulo State University (UNESP) and in Physics and Mathematics from the French school of engineering, science and technology, École Polytechnique.
Magalu is currently one of the largest technology companies for retail in Brazil, with around 40 million active customers. Its unique business model – based on multichannel – combines profitability with a high level of service offered to the end consumer. In 2023, the company announced two new technological services: Magalu Cloud and “Lu’s brain”.
Launched in December, Magalu Cloud aims to serve Brazilian companies on their digitalization journey. One of its main differentiators is the offer of products at more affordable prices, in reais – differentiating itself from other platforms that have prices indexed in dollars. The service was developed to meet the needs of businesses, which often face cost barriers to digitalization.
The “Lu Brain,” launched in July, allows Lu to recommend products based on each customer’s needs and preferences, such as the best smartphone based on battery life, price, screen durability, or the best device for video editing. Recommendations are generated automatically, based on information contained in customers’ questions.
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