With the promotion, Fernanda Maranha will lead projects such as Helbor, HBR, Skeelo and BugHunt
Motim has announced the promotion of Fernanda Maranha to the position of Brand Content Leader. She will now be responsible for leading projects such as Helbor, HBR, Skeelo and BugHunt.
In this role, the executive will take care of the area that offers content marketing services, brand and channel analysis and strategy, including rebranding actions, content production for social networks and the creation of materials such as e-books and newsletters.
“Taking on the leadership of Branded Content is a challenge that I face with great responsibility and satisfaction. I am excited about this new stage in my career and to work closely with clients to create content strategies that not only meet, but exceed their expectations,” said Fernanda.
Graduated in Journalism from USP, with a postgraduate degree in Events from Senac and certification in branding from Galileo Branding, the professional has experience in editorial offices for media outlets, such as Portal IG and Pequenas Empresas & Grandes Negócios, and in press relations.
She has worked at Motim for 6 years, working as a PR specialist and, in 2020, she joined the branded content team. In 2022, she took on the role of content team coordinator, where she worked with accounts such as Grupo Ânima, Nomad and Conta Simples.