The campaign, created by the Bistrô agency, includes a 30″ film for open and paid TV, out of home media and social networks.
Kolosh presented a new market positioning with the campaign “Tênis do Meu Jeito”, starring actress Paolla Oliveira, celebrating diversity in sports and promoting the idea that there is no “right” way to play sports.
Created by the Bistrô agency and produced by WBorn Productions, the piece proposes a more inclusive and personal approach, reinforcing the idea that each individual should feel comfortable and confident when practicing sports in their own way, with Kolosh sneakers as a partner on this journey.
“Our partnership with Kolosh is about empowering people to practice sports in their own way, celebrating individuality and self-confidence. Working with Paolla Oliveira was a natural choice, given her affirmative role in promoting a healthier relationship between women and themselves,” says Gab Besnos, CEO of Bistrô.
The campaign includes a robust media plan with a 30″ film for broadcast and pay TV, out of home media and social media.
