There’s no doubt that Casimiro is a hit on Twitch. With audience records, the carioca is catching the attention of another platform: YouTube.
The fight is for Google’s video service to publish influencer lives that hit hundreds of thousands of views. The goal would be to capitalize on the wave of fame that Casimiro has achieved and make it more visible on a platform that is better known and accessible to consumers who are unfamiliar with the Twitch model, which can be tricky at first.
According to TV newsCasimiro would have to leave Twitch to make his lives on the cut channel, “Cortes do Casimiro”, which reached 2 million subscribers and more than 500 million views.
YouTube has also taken over the ad spiel with the change. This is because it is easier to advertise on Google than on Twitch. Despite the proposals, Casimiro’s team is still evaluating the next steps.
Furthermore, part of this interest is due to the fact that Casimiro is not showing a passing success. Even with external issues such as the recent war between Russia and Ukraine, the influencer called an expert to talk about the subject, which generated a large audience in return. YouTube has realized that its image can attract people to communicate big messages reliably, a value the platform is looking for a lot lately.
The post Got this one? YouTube is eyeing Casimiro off Twitch appeared first on DNEWS.
