Global piece reinforces the brand’s commitment to supporting unique moments and will be worked on until the summer
Vans has unveiled its global campaign, which aims to speak to the progress and authenticity of skateboarding, titled “Always Pushing”.
The piece, developed in partnership with creative director ALEX/2TONE and featuring a soundtrack by duo Paris Texas, reinforces the brand’s commitment to supporting the unique, free-spirited moments of its global community.
“Our mission is to inspire and empower our consumers to live ‘Off The Wall’ by embodying and pushing our style forward. This progress is driven by partnering with skaters and creatives who bring unique perspectives to life, inspiring the next generation in how they see the world,” said Drieke Leenknegt, Global Marketing Director at Vans.
The communication, which will be worked on until the summer, will feature diverse content that tells stories to the brand’s fans.
