Strategy includes a film for social media, created by Mestiça, digital pieces and actions with bakeries and supermarkets
Aviation launched the campaign “Make every morning worthwhile”, presenting all the products in its portfolio, to invite consumers to transform a quick breakfast into a special moment.
Created by the Mestiça agency, the piece seeks to show that the brand can be present on the tables of Brazilian homes with different products, demonstrating that breakfast can and should be a moment of conviviality, exchange and care between people who love each other.
The strategy behind the creation of the campaign involved the Mestiça team immersing themselves in the brand’s employees, visiting the Aviação factory in São Sebastião do Paraíso, Minas Gerais. “This is an essential process to understand both the external consumer and the internal customer, and to identify challenges and opportunities that may not be obvious at first glance. This approach allows for a deep understanding of the brand, its values and how it is perceived by the public”, says Paulo Sanna, CEO of Mestiça.
In addition to the film for social media, the campaign includes digital pieces and actions with bakeries, supermarkets and other points of sale.