Hinode is launching the Empire Icon campaign in collaboration with Kallas Mídia OOH, which is among the top 3 leaders in the national OOH market. The live marketing initiative is being widely publicized in several strategic locations throughout Brazil. The selected locations include the airports of Congonhas, Santos Dumont, Recife/Guararapes – Gilberto Freyre and Manaus – Eduardo Gomes, as well as the Recife Metro station.
The campaign is also present with billboards in Rio de Janeiro, Manaus, on the Castelo Branco Highway, in São Paulo and in the Port of Manaus, known as the largest floating port in the world.
At Congonhas and Santos Dumont airports, the activation includes a Video Wall, LED Panel, Air Mub and a sensory LED tunnel, where passengers can experience the Empire Icon fragrance, accompanied by exclusive gifts. In Recife, gift distribution is also planned, expanding the reach and impact of the initiative with the target audience.
“The Empire Icon campaign is a milestone for Hinode and reflects the protagonism of our brand and our commitment to innovate and provide unique experiences to our consumers and consultants. The partnership with Kallas Mídia OOH allows us to reach a diverse audience in strategic locations throughout Brazil,” says Sabrinha Pinho, marketing director of Hinode Group.
“Kallas understands that good business is done together. We started a conversation with Hinode earlier this year and we are very happy with the execution of this project. We believe in the quality and excellence of the Hinode brand and its products. By joining forces, we can offer greater reach to the brand, which can be seen throughout Brazil in airports, public transport, highways and ports, from north to south of the country”, highlights Rodrigo Kallas, CEO of Kallas Mídia OOH.
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