On Friday (2), Brazil celebrated a historic achievement at the Paris 2024 Olympic Games. Beatriz Souza, a judo athlete in the over 78kg category, defeated Israeli Raz Hershko in the final, bringing home Brazil’s first Olympic gold in the French capital. This victory not only raises the national spirit, but also creates a unique moment for brands and companies to capitalize on the euphoria and patriotic pride.
Some profiles created opportunity posts to celebrate the moment. AdNews lists some examples below:
Duolingo always takes advantage of real-world moments to join social conversations. A good example of a non-official sponsor.
IT’S GOLD
IT’S GOLD
IT’S GOLD
IT’S GOLD
IT’S GOLD
It’s GOLD
IT’S GOLD
IS THIS GOLD
This is gold
It’s Gold
It’s gold
IT’S GOLD
IT’S GOLD
IT’S GOLD
IT’S GOLD
IT’S GOLD pic.twitter.com/VzviXvH58b— Duolingo Brazil 🇧🇷 (@DuolingoBrasil) August 2, 2024
Burger King also enjoys “hijacking” moments for itself, as in the example below.
KILLING THE HUNGER FOR GOLD pic.twitter.com/zRZNca5C62
— Burger King BR 🔥 (@BurgerKingBR) August 2, 2024
Among the official sponsors, Vivo did not miss the opportunity to celebrate Bia Souza’s achievement.
OUR FIRST GOLD IN BRAZIL IS FROM JUDO! 🥇🥋🇧🇷
How proud this nation is, we have to respect our judo! 💜 #TimeBrasil #ILiveInParis pic.twitter.com/5i7Tz6ZdKp
— I live (@vivobr) August 2, 2024
On Instagram, the operator opted for a small animation to pay tribute to the judoka:
Samsung showed off IPPON using its new Galaxy Z Flip 6.
We are totally excited!! 🇧🇷🇧🇷🇧🇷
It’s Gold in Judo, Brazil’s first in this edition of the Olympic Games! SO proud!! 🥇💙💙#Paris2024 #MenteAbertaSempreVence #OpenAlwaysWins pic.twitter.com/ckGyRaHOQ0— Samsung Brazil (@SamsungBrasil) August 2, 2024
Also on Instagram, Petrobras celebrated the Brazilian athlete.
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