Developed by Lew’Lara\TBWA, the campaign features 6″ and 60″ videos for TV, online and offline media, banners and social networks
The Government of São Paulo has launched an institutional advertising campaign that highlights the importance of conscious consumption and rational use of water among the population of São Paulo. With the message “Save water, drop by drop, all for all”, the campaign encourages consumers to reflect on waste and the impact of a single drip of water.
The campaign, developed by the Lew’Lara\TBWA agency, encourages people to turn off the tap while brushing their teeth, wash dishes in the sink and also highlights the importance of shorter showers and using buckets to better control the amount of water used when cleaning. The goal is to encourage people to use water responsibly through small changes in their daily lives, generating a major impact on society.
The strategy includes videos in 6″ and 60″ formats for TVs, online and offline media, banners and social networks.
