Communication signed by Maloca 73 will be publicized on social media and other digital platforms
Localiza Meoo has presented its new campaign, which aims to showcase the advantages and benefits that customers can have when subscribing to a car.
The piece, signed by Maloca 73 and whose motto is “Subscribe to Localiza Meoo today. Tomorrow you will thank yourself”, explores the imagination and tells the story of people who are unsure whether to subscribe to the service or not.
“We detected in research conducted with our customers that a crucial factor in making a decision to subscribe to a vehicle is to listen to the opinion of close and trustworthy people. So, based on this insight, we created this new campaign that plays on humanity’s desire to have the power to go back and forth in time,” said Tatiana Rocha, brand director at Localiza.
In total, the communication has two videos, one released this Monday (5) and another that will be presented on August 14, which will be publicized on the company’s official channels and on other digital platforms.
