Developed by Pullse, the communication will last more than 10 days and will be shared on the company’s social networks.
Casas Bahia launched a campaign that promotes customers’ purchasing power by valuing Brazilians’ income.
The action created by Pullse, called “Dedica Day” and based on the slogans “How Much Do You Want to Pay?” and “Total Dedication to You”, will last more than 10 days and, for the launch, Renato Franklin, president of Grupo Casas Bahia, created “Here your Real is Worth More”.
With the initiative, the consumer’s R$1 will be worth R$1.10 to R$1.50 in any Casas Bahia store, website or app for products participating in the promotion. “We want to empower the Brazilian consumer by valuing every real they have and making their money worth more. We know how difficult it is to make money go further so that our customers can buy what he dreams or needs most,” Franklin explained.
The campaign, launched this Sunday (4) on TV Globo during the Fantástico break and on all channels, will be rolled out on the brand’s social networks Instagram, Facebook, Tik Tok and Youtube.
