Manifesto reinforces the brand’s partnership with UNICEF in projects aimed at newborns
Huggies has released a video manifesto that aims to reinforce the care needed in early childhood and explain to newcomers that the future begins with care and attention from the beginning of life.
The piece also marks the partnership between the brand and UNICEF projects focused on early childhood, generating impact in the areas of health, education, protection and social assistance.
“We need to look at early childhood as the beginning of everything. Ensuring that these vulnerable babies can grow up safely, well cared for and with access to health and education is aligned with our core values as a brand. We want to be with babies and families, promoting difference,” said Ronaldo Art, CMO and Head of Sustainability at Kimberly-Clark.
The manifesto was amplified through a video on social media and also included the collaboration of influencers who are partners of the brand with national reach.
