Company also launches new phase of the “It’s in Your Hand” campaign
Meta, in partnership with the Brazilian Olympic Committee (COB), created a space at the entrance to Casa Brasil, in Paris, with the aim of celebrating Brazilian medalists.
Upon entering the Victory Tunnel, surrounded by LED panels, the athletes will be honored with a video created especially for them, based on content from fans, friends and family posted on their Facebook and Instagram profiles, as well as messages of support sent via WhatsApp. The idea is to celebrate each athlete’s journey to winning the medal. The work has the participation of partners AlmapBBDO, Stayfilm, Haute and Nozy Content Agency.
In addition, the company launched a new phase of the “It’s in Your Hand” campaign to celebrate Brazilian athletes who use Meta’s apps to connect with their fans and overcome challenges.
The films, created by Meta and produced by The Players Tribune, tell the first-person story of three athletes: breakdancer Toquinha, beach volleyball player Carol Solberg and sailor Gabriel Simões, known as Dom. The campaign, which highlights each player’s challenges and celebrations, brings together all their stories in The Players’ Tribune’s unique format in longer videos highlighted in a special platform landing page.
“This great partnership we have established with the COB has given us the opportunity to further expand this campaign, which had already shown great results in Brazil in its initial phases. Meta’s platforms are part of people’s daily lives and there is nothing better than showing this through these incredible athletes at a time when the world’s attention is focused on sports,” says Beatriz Bottesi, Meta’s marketing director for Latin America.
Meta will also have actions with influencers at Parque Time Brasil, the fanfest that takes place at Parque Villa Lobos, in São Paulo. During the event, swimmer and Olympic medalist Thiago Pereira will present the “Beyond Paris” segment, with exclusive content with interviews with other athletes, artists and interaction with the public in a mobile studio set up in the space.
In addition, the strategy also includes activation with influencers, made possible by Spark, with challenges for people to recreate plays with Reels on their networks, with the help of content creators to promote them.
