Thiago Fernandes will be responsible for leading Intelecta and will have the mission of making the offer of services and solutions more robust
iD\TBWA has announced the promotion of Thiago Fernandes, who will now take on the role of chief media and data officer and will be responsible for leading the new business unit “Intelecta”, which is under development and aims to integrate the agency’s media and data areas.
As the area leader, Thiago will have the mission of making the offering of services and new data solutions as growth platforms for customers more robust.
“I am super motivated by this new challenge and eager to make the media and data areas at iD\TBWA even more integrated and relevant. Our mission is to optimize the capacity of these centers and transform this integration into more growth opportunities for customers, whether through products developed internally or via strategic partnerships with relevant players, adding products such as SEO and Marketing Mix Modeling to our portfolio of possibilities”, explained the executive.
Together with Priscila Sanita, executive director of BI and data, who will join the professional’s team, Thiago will lead a team with more than 80 talents that takes care of accounts such as Claro and Banco BV.
Through work focused on greater integration between areas, Thiago also plans to enhance the delivery of insights and increase the impact of the agency’s work on clients, in addition to continuing to expand the offering of data solutions for partners.
“At this time of so many changes and Artificial Intelligence revolutionizing much of the dynamics of Data and Media, Intelecta emerges to meet new demands and create even more growth opportunities for brands and businesses. With Thiago’s experience leading the new unit and with the integrated teams, we are confident that we will bring even more value to our clients”, concluded Camila M. Costa, CEO and partner of the agency.
With over 20 years of experience, Thiago has worked at agencies such as MullenLowe and BETC and, at iD\TBWA since 2020, he served as executive director of channels and audiences.
