The launch includes a campaign promoted on social media and aims to promote family connections
Bem Bolado announced the launch of a kit that celebrates national funk and features MC Kevin, a funk artist with hits such as “Pra Inveja é Tchau” and “Veracruz”.
Named “Unforgettable”, the collaboration included the participation of the artist’s mother — who passed away in 2021 —, Dona Val, who took part in the creation and selection of the items in the kit that will be launched in a limited edition of 2000 copies, sold exclusively on the brand’s e-commerce.
The launch features a campaign that was developed in a personal and family environment, recorded during a lunch at Kevin’s mother’s house. The setting aims to reveal the connection the singer had with his family and value his trajectory.
“Music has always been a powerful way to expand dialogue, and funk, like cannabis culture, is often marginalized. As a Brazilian brand, Bem Bolado shares this common activism, seeking to break down stigmas and foster authentic connections,” explained Fabricio Penafiel, partner and marketing director at Bem Bolado.
