Signed by AlmapBBDO, the campaign will be publicized on digital platforms, streaming and OOH
Zap announced the launch of a campaign that aims to reinforce the motto “Only on Zap you can find” and explore the portal’s ads, features and searches.
The play, developed by AlmapBBDO, stars Cauã Reymond and shows a woman who is fascinated by the actor, to the point of having pillows and decorative items with his face in her home decor. At the end, she says that she found his apartment on ZAP and the expectation is shattered when it is revealed that the place is in front of the actor’s balcony.
“Through this campaign, we want to reinforce the portal’s potential to connect the best properties with those looking for a new home in different locations in Brazil. As good humor is our trademark, we combined this tone with a nationally recognized personality with the aim of impacting and engaging the digital audience, which is the focus of the actions”, said Florence Scappini, VP of Marketing at Grupo OLX.
The campaign will be publicized on digital channels such as Meta, Tiktok, Google, as well as streaming platforms such as Netflix and Globoplay, audio platforms such as Spotify and OOH in regions of São Paulo, Rio de Janeiro and Belo Horizonte.
“There are people who dream of a house with a view of the sea, mountains or parks. And you can find all of that on ZAP. This was the insight that made us think: if you’re careful, you can even find an apartment with a view of Cauã Reymond. Which, let’s face it, must be a lot of people’s dream,” added Marco Giannelli (Pernil), CCO of AlmapBBDO.
In addition to the piece, the communication will also have the support of content creators and influencers on social media, who will activate the theme in the digital environment and star in brand activations.
