Campaign is signed by the Gallery and will select the next narrator or narrator of the championship
TikTok will launch this Saturday (5th) its campaign for the Copa do Nordeste, one of the main regional tournaments in Brazil.
In addition to publicizing its second year of sponsorship of Lampions, the platform wants to promote the search for the new name of sports announcer who will give voice to matches on the official profile of the cup on TikTok.
The “A Voz da Lampions” initiative will go live in the next few days and will be a kind of reality show within TikTok.
Who will select the next football narrator or narrator from the Northeast will be a team of judges composed by the creator Iran Ferreira, the youtuber Bolivia, the Bahian journalist Manuela Avena and the Alagoan presenter Henrique Pereira, official narrator of the Northeast Cup.
“We seek to create something far beyond traditional advertising campaigns. The idea is not only to communicate TikTok’s partnership with the Copa do Nordeste, but above all to deeply connect the event to the platform’s most proprietary attributes: our ability to be a channel for the sports fan”, said Kim Farrell, head of marketing for the platform. TikTok for Latin America.
Signed by Galeria, the creative pieces will debut on TV, in addition to having a digital strategy.
“The idea is to highlight TikTok users and foster regional tradition on and off the platform,” said Laura Esteves, Executive Creative Director of the Gallery.
Datasheet:
Client: BYTEDANCE BRASIL TECNOLOGIA LTDA.
Agency: Gallery
Production date: 02/24/2022
Product: TikTok
Title: Lampions
CCO: Rafael Urenha
Executive Creative Direction: Laura Esteves
Creative Direction: Guilherme Rech
Creation Supervision: Vinicius Curi
Creation: Epaminondas Paulino, Victor Mota, Cauysa Costa, Igor Moreno
Attendance: Ana Coutinho, Mariana Magalhães, Camila Prazeres, Rafaela Neves, Juliana Salgueiro, Izabel Mendes
Client approval: Kim Farrell, Aldo Arriaga, Pedro Galvão, Pedro Paulo Souza
Planning: Thayssa Szymanskyj, Vivian Maciel, Bruno Kawagoe, Victoria Bicudo, Larissa Santos, Karen Fernanda
PR and Influence: Patricia Capuchinho, Didi Blanco, Luiza Karam, Isabella Nascimento, Lais Barbosa
Digital Production: Marcos Moura, Natassia Santoro
Integrated Production: Ducha Lopes, Priscilla Sanches, Karen Nakamura, Fernanda Assato and Ana Ananias
Producer: Hottank
Executive/Coordination: Mariah Bayeux
Assistant: Cassiana Oliveira
Editing: Poliana Martins + Doug Gomes
Motion/Animation of Lettering: Serginho Dimi
Sound Producer: Satellite Audio
Musical Direction: Roberto Coelho, Kito Siqueira, Hurso Ambrifi
Assistance: Fernanda Costa and Juliana Correa
Music Production: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty.
Submission: Carla Cornea, Ian Sierra, Vithor Moraes, Renan Marques, Arthur Dossa
Production coordination: Debora Lemes, Julia Fontes and Yuri Gibin
Production Assistant: João Piccoli
Work: “Prezepada” – Authors: Sergio Accioly Campelo and Claudio Moura De Moraes
