Raízen, through the Shell brand, has launched the “Live the Emotion of the Tracks” campaign for motorsports enthusiasts. Until September, Shell Box Club members can compete for tickets to the São Paulo Grand Prix and other prizes. The promotion is exclusive to users of the Shell Box app, who accumulate 20 stix points when filling up with Shell V-Power or regular fuel.
In addition to tickets, participants will be entered into a draw to win Ferrari products and R$200.00 fuel coupons. The redeemed Stix points will be returned after the draw. The campaign will be widely publicized on digital platforms and traditional media, with the support of influencers and brand ambassadors.
Tickets for the event can also be purchased at Shell Box for 50 stix and an additional amount, with exclusive pre-sale for level 3 users starting September 16. Access will be available to level 2 users starting September 23, with installment and discount options on the app.
Shell Box is a digital payment app that facilitates transactions at Shell stations and offers exclusive experiences. Launched in April, Shell Box Clube aims to expand its user base and increase the volume of fuel transacted.
Follow ADNews on Instagram and LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
