Campaign narrated by Paulo Antunes will feature three videos released on the brand’s social media
The first NFL game in Brazil is a month away and many fans were unable to buy tickets, which sold out in less than two hours.
With this in mind, XP, which is the league’s official partner in the country, announced the launch of the “Crazy for NFL” promotion, which will take five people, with one companion each, to the match between Philadelphia Eagles and Green Bay Packers, on September 6, at Neo Química Arena.
The campaign, narrated by Paulo Antunes, will feature three videos released on the brand’s social media showing the crazy things American football fans would do to be able to watch the game.
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“The NFL São Paulo Game is one of the most anticipated sporting events in the country and will be remembered as a milestone in the history of the sport. We are thrilled to partner with the NFL and offer the league’s fans the opportunity to participate in a historic moment for American football in Brazil,” said Lisandro Lopez, CMO of XP Inc.
Interested parties must register on the promotion’s official website, produce a Reel of up to 30 seconds and post it with #LoucosPorNFLcomXP, tagging XP’s profile in the caption.
The evaluation will take into account the criteria of creativity, authenticity, originality and enthusiasm and will be valid until August 26th. The winners will be announced on August 30th.
