Movement expands programmatic DOOH experience in Latin America
Vistar Media announced its expansion into Brazil, in partnership with PRODOOH, bringing to the Brazilian market technological solutions and support to simplify the management of programmatic digital out of home campaigns for advertisers and inventory owners.
“Now, with our technology and programmatic expertise, advertisers can execute their DOOH campaigns in a more targeted and impactful way than ever before. Ultimately, this will help brands better incorporate DOOH into their broader omnichannel marketing strategies, delivering true, measurable results with lasting impact,” said Eugenie Chen, SVP of Strategy & Partnerships at Vistar Media.
Vistar Media will offer media owners a suite of solutions including SSP, DSP, activation and support tools, as well as educational resources.
“With Vistar’s comprehensive OOH platform, advertisers – regardless of their physical location – can activate premium digital signage campaigns across Brazil. Local media networks now have the tools they need to monetize their inventory and reach marketers around the world. This is a pivotal moment for OOH in Latin America, and I look forward to seeing more brands in Brazil excel in this space thanks to Vistar’s leading technology,” said Guillermo Cuadrado, partner and country manager for PRODOOH in Brazil.
In addition to Brazil, Vistar’s programmatic DOOH technology solutions in Latin America are available in Mexico, with plans to expand to Argentina, Chile, Colombia and Peru later this year.
