DPZ introduces new head of media and data

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Luca Lima will be responsible for the media area of Publicis LeOne, BeSpoke and Haleon in Brazil

DPZ announced the hiring of Luca Lima as head of media and data.

“It is an honor to join DPZ, an agency with a proven track record of excellence and innovation in the advertising market. I look forward to collaborating with the team and contributing to the continued growth of this story,” said Lima.

Luca Lima is the new head of media and data at DPZ (Disclosure)

Now, the executive will also be responsible for the media area of Publicis LeOne, BeSpoke de Haleon in Brazil, serving important brands such as Sensodyne, Advil, Corega, Eno, Sonrisal and Centrum.

“DPZ is where brands thrive and Luca’s experience in working with media, data and performance in a well-integrated way will help drive even more results for our clients,” said Benjamin Yung, CEO of DPZ.