The manual will serve as a guide for campaigns and platforms launched from this year onwards
GUT Design has announced the development of the Spaten Brandbook, which will serve as a guide for campaigns and platforms launched from 2024 onwards, covering all facets of the brand’s essence.
The book brings together everything from primary design assets to a comprehensive communication strategy, including positioning, persona archetypes and photographic execution with over 80 photo shoots, illustrations and over 50 exclusive brand poster layouts.
“A Brandbook with a brand’s core values is essential. It brings clarity and light to the way the brand presents itself and communicates. Our goal with this book is to harmonize all interactions between the brand and the consumer, promoting consistency and resonance across different points of contact,” explains Murilo Melo, global head of design at GUT.
With over 800 pages, the book includes printing techniques and papers that illustrate historical periods. The Brandbook also has a simplified version for national distribution among the brand’s partners.