H2bet announced that it is the new sponsor of Podpah and will now have Igão and Mítico on its team of ambassadors, alongside Fluminense player Marcelo.
With the agreement, in addition to campaigns and photo shoots starring the presenters, H2bet will be featured in the videocast episodes and will be present on the social networks of both Podpah and Igão and Mítico.
“We are a company that entertains through games and bets, and Podpah connects us with other entertainment fronts, such as music, cinema and culture. More importantly, Igão and Mítico are two young people who built the biggest podcast and the biggest content hub in the country, but they never forgot their origins or their fans. They inspire people to dream and for H2bet this is very valuable”, said Henrique Yamagutt, Head of Marketing at Grupo H2.
This is the second initiative that the companies have carried out together, as H2bet is also the master sponsor of the program ‘Paris é Brasa’, presented by Podpah in Paris and held at Casa Brasil, a space of the Brazilian Olympic Committee.
“The sports betting market has expanded a lot with regulation and, more recently, the regulation of the sector. Podpah always seeks to associate itself with brands that add value and stand out in their segments, and the conversation with the brand was very positive from the beginning for a partnership. We are excited to work with H2bet and we are convinced that it will be a period with generation of a lot of quality content for the public”, added Victor Assis, CEO of Podpah.
