With a welcoming concept, the campaign seeks to integrate everyday life into quality moments between parents and children.
Yuool has teamed up with The Coffee for an unprecedented Father’s Day campaign with the aim of strengthening the image of both brands.
“We are excited about this partnership because we love The Coffee brand and believe it is a great match for us. The harmony between the companies through minimalism and encouraging a healthier pace is reflected in the campaign that aims not only to attract new enthusiasts, but also to provide a unique experience for consumers on this special date. We want to offer a real connection between parents and children,” says Eduardo Abichequer, CEO of Yuool.
The campaign has a welcoming concept that seeks to integrate everyday life into quality time between parents and children. The entire storytelling highlights the connection and the moment to take a break from the busy routine of the big city. The image of the father reading the newspaper and drinking coffee next to his son seeks to create an emotional connection, promoting the idea of quality time and empathy. This narrative reinforces the importance of dedicating time to strengthening family bonds, even in the midst of the daily rush.
Purchases made on Yuool’s e-commerce site – except for the Rock in Rio and Disney collabs – will receive a free The Coffee White Mug while supplies last. The coffee shop will also offer a discount coupon on its app for Yuool products, using push notifications during the campaign. In physical stores, consumers will have access to the discount via QR code along with a personalized phrase related to the commemorative date at the store’s smart checkout.
“The synergy between the brands shows that this campaign was created to celebrate the innovation and exclusivity between The Coffee and Yuool, an initiative that arrived on such an important date of the year. We are very happy to promote this connection between parents and children”, says Carlos Fertonani, CEO of The Coffee.
