Action entitled “Thought Football, Thought Assaí” was developed by Alob Sports
Amid its 50th anniversary celebrations, Assaí announced the launch of a campaign starring football idol Ronaldinho Gaúcho.
The action, signed by Alob Sports, also had the presence of influencer Morais Silva, “Brabo Gordinho”, who, together with Ronaldinho, surprised the market’s employees and customers and invited them to an experience.
The former player also took a photo session with people in the store and greeted fans as part of the chain’s new sports campaign, entitled “Thought Football, Thought Assaí”.
The initiative is part of the company’s investment in Brazilian football. The brand currently sponsors several championships, such as the Série A of the Brazilian Championship, the Copa do Brasil and 17 other regional competitions, including the Copa do Nordeste, Taça das Favelas and 15 state championships, including Alagoano, Baiano, Carioca, Cearense, Goiano, Maranhense, Mineiro, Sergipano, Paraense, Paranaense, Pernambucano, Potiguar, Mato-Grossense, Sul-Mato-Grossense and Paulista (both men’s and women’s).
