Together with Spotify, the action developed by WMcCann will be publicized on social media
Chevrolet, through the Chevrolet S10, announced the launch of the “Softening Hearts” initiative.
Developed by WMcCann and based on The Stage format, an immersive and interactive screen that offers advertisers and users a personalized advertising experience directly in the Spotify app, the brand is presenting the “Sofrência Scanner”, which counts the percentage of country music listened to by users.
The action, signed by WMcCann, aims to reinforce the slogan “Because your day to day is tough, but your pickup truck doesn’t have to be” and, based on the data that is collected, will create a playlist with the best “suffering” songs, selected by Chevrolet.
For the dissemination, communication has a squad of influencers composed of Caio Afiune, Bruno & Barretto, Julia and Rafaela, Monica Chaves, Conceito + Cauê Sertanejo, Maju Pelleissone and Maderite.
