Father's Day: remember the most exciting commercials for the date

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Father’s Day is coming, and advertising is always preparing to move us on this special day. With films that capture the essence of the relationship between fathers and children, brands often manage to touch our hearts, bringing back memories, longing and renewed affection for those who raised us.

In the list below, we have gathered some of the most moving commercials ever created for Father’s Day. Each one tells a unique story, full of feelings, and proves that advertising, when done well, has the power to go beyond simply promoting products. It makes us reflect, smile, cry and, above all, remember the importance of our fathers in our lives. Check it out and get ready for an emotional journey.

Telecom New Zealand – “Father and Son”
This classic, created by Saatchi & Saatchi New Zealand, is known for using Cat Stevens’ “Father and Son” soundtrack. The campaign addresses the bond and loss in the father-son relationship, which is rare in advertising. This film has left its mark on many creatives, especially for its exquisite execution and incredibly moving soundtrack.

Itaú Insurance – “Completely Crazy”
This DM9 commercial, considered a classic, highlights the relationship between father and son in a captivating way. Highlights include the narration by the late Paulo Goulart and a moving performance by Thomas Roth.

Stella Artois – Social media or real life?
In this commercial, several people read their parents’ social media posts at a coffee shop, unaware that their parents are listening in. The campaign encourages face-to-face interaction with parents, emphasizing that physical presence should never be replaced by social media presence.

Bernas – Family is forever
Rice is more than just a staple food for Malaysians. It is an important element in Malaysian culture that brings people together, especially during celebrations. Rice supplier Bernas shows how the food plays a significant role during reunion dinners. The Chinese New Year family dinner is an important event and one of the highlights of the festivities.

In the film below, the brand portrays the divided relationship that a child has with his parents, centered around mealtimes. Despite the adversities, there is always a way to overcome differences and reunite.

Natura – My Present Father
The film highlights the challenging routine experienced during the pandemic, showing how this change can affect the relationship between parents and children.

All set to a moving version of the song “Velha Infância” by Tribalistas. Produced by Café Royal, directed by Joca Georgia Guerra-Peixe and created by DPZ (at the time, DPZ&T).

Gelol – “It’s not enough to be a father, you have to participate”
Launched in the 1980s, this campaign entered the Brazilian imagination with its slogan that became a popular saying. Created by Duda Mendonça at DM9, the commercial is remembered for its simplicity and for having marked an entire generation, winning a Bronze Lion at the 1984 Cannes Lions.

Gillette – Ask Your Dad
In this ad, Gillette reveals that 94% of teens would rather look online for answers than ask their parents. The commercial showcases the positive impact of parents offering personalized advice, ending with the powerful message: “This Father’s Day, go ask your dad.”

Nike – Legacy
Aimed at those who have been estranged from their parents, this heartwarming Nike ad encourages children to reconnect and reconcile their relationship. With a powerful narrative and the tagline “Just do it,” the ad highlights the brand’s legacy and resonates with many viewers.