ESPM Social, a University Volunteering agency focused on education, management and social innovation, in partnership with Planetiers World Gathering, an organization dedicated to innovative solutions for a more inclusive and green economy, and ABPModa, the Brazilian Fashion Association, will hold the event “Critical Thinking in Fashion: Integrating Innovation, Technology and Regeneration for a Sustainable Future” on August 15th, at the ESPM Glória Villa-Aymoré campus.
The event will bring together Thorsten Harstall, Director of Sustainability Strategy at Adidas, and Pedro Ruffier, CEO and founder of Movin, to discuss the intersection between sustainability, innovation and brand strategy in the fashion and sports industry, highlighting the challenges and opportunities. Roberto Meireles, founding partner of ABPModa, will be the moderator.
Thorsten Harstall will share his experience in sustainability strategies at major sports brands such as Adidas and Nike, addressing the integration of sustainable practices into global operations, the challenges of balancing sustainability with growth and profit, and presenting practical cases and innovative solutions. Pedro Ruffier will explain how the integration of advanced technologies can not only increase efficiency and reduce environmental impacts, but also exceed the expectations of modern consumers.
After the debate, there will be a Design Thinking session for those interested in transforming the ideas discussed during the meeting into innovative and current solutions.
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