The brand also now has a new visual identity and tagline
Dux Company announced that the Dux Nutrition Lab brand has been renamed Dux Human Health, reinforcing its commitment to promoting health and a better life for people, summarized by the tagline “Powerful Health, Better Life”.
“The relaunch of the brand reinforces our values and our commitment to help transform the health of all people, whatever their goals. We continue to expand our portfolio to meet the needs of consumers seeking health and well-being. The impact power that our brand has is very broad, and that is why we are obsessed with generating a positive impact on people and the planet,” says Lívia Malouf, chief marketing officer at Dux Company.
The rebranding process lasted approximately 24 months and was carried out by the internal design, marketing and communication teams, led by Lucas Barhum, chief executive officer, Lívia Malouf and Melina Fantoni, innovation manager, with the support of the creative direction of Gustavo Sobral.
The new visual identity is marked by a design that combines modernity and creativity, featuring the new Dux Human Health logo, with new colors and exclusive typography. The website has been redesigned and the communication channels have been updated. The portfolio packaging has been updated, and some formulas have undergone improvements.
