Focused on digital, the brand’s campaign features a videocast presented by Joel Jota
Urban Performance has launched its Father’s Day campaign, which aims to highlight the “firsts” in the journey of fatherhood.
The piece, entitled “First Class Parents”, is made up of a videocast featuring Joel Jota, Ricardo Basaglia, CEO of Aramis Inc, and André Siqueira, co-founder of RD Station.
“We are very happy to launch the ‘First-Class Dad’ campaign, which not only pays tribute to fathers, but also reinforces the importance of moments of connection with children. In the rush of everyday life, I know that we need practical and comfortable clothes that accompany us on the most varied occasions, whether at work or at home with the family, and Urban Performance products have exactly that proposal”, explained Ricardo Basaglia, CEO of Aramis Inc.
The communication is focused on digital dissemination and is being broadcast on the brand’s social networks.
