The Instituto Vencer o Câncer (IVOC) launched a campaign to raise awareness about lung health and the importance of early diagnosis of lung cancer.
The film, created in partnership with Ogilvy Brasil, reflects on the reasons why it is worth taking your breath away through everyday situations, such as eating your favorite dish or meeting loved ones.
“During the pandemic, many people have stopped taking their exams and looking for a doctor, which can contribute to the late diagnosis of cancer. Our proposal with the campaign is to show the happy moments that take our breath away, and the importance of taking care of our health so that we can continue living each one of them”, highlighted Ricardo Sciammarella, creative director of Ogilvy Brasil.
The video also features a QR Code that invites people to contribute to the non-profit Institute, which operates in information campaigns, patient support and prevention projects for the most diverse types of cancer.
The campaign has a media strategy focused on digital, in addition to TV and outdoor media in partnership with Eletromidia.
Agency: Ogilvy Brazil
Client: Winning Cancer Institute
CCO: Felix del Valle
Head of Art: Ricardo Leme
DC: Ricardo Sciammarella
Copywriter: Rafael Fagundes
Art Director: Danielle Keiko
Production Director: Juliana Henriques
Jr Product: Marbo Mendonça
Chief marketing officer: Karina Ribeiro
Chief client officer: Denise Caruso
Account Manager: Renata Flores
Project assistant: Natália Cararetti
New Business Executive: Frederico Tessari
Chief of media officer: Vanessa Giannotti
Media Director: Silvia Tajiki
Media Manager: Yasmin Gonçalves
Integrated Strategy Director: Roberto Vianello
SAILOR Production Company
Directed by: Gustavo “GGA” Almeida, Luccas Oliveira
Project Manager: Gustavo Veloso
Illustration: Teidy Nakao, Bela Lino
Motion: Samuel Silva, Gustavo Ramos, Nathalia Ali
Finishing: Luis Chagas
Audio Producer: Arcade Audio
Service: Bruno Antunes
Executive Sound Production: Marco Nannini
Production/Creation of soundtrack: Marco Nannini
Mixing and Finishing: Marco Nannini
Client Approval: Antonio Carlos Buzaid, Fernando Cotait Maluf, Sergio Amado, Ana Maria Drummond and Adriana Reis de Assis