NovaHaus, a technology company focused on high-performance digital products, has launched a new platform that promises to transform the way agencies and companies use email marketing to communicate with customers and leads. NovaHaus Mail Maker, powered by artificial intelligence and machine learning, reduces email production time from six hours to just ten minutes, allowing companies to scale their communication and prospecting processes efficiently.
According to Leandro Pires e Silva, CEO and founder of NovaHaus, the platform automates much of the creation process, minimizing the possibility of human error and ensuring that the content is displayed correctly on different devices. “The system tests the email on 42 different devices, including computers and cell phones, to avoid configuration or display problems, such as cut-off words or broken images,” explains Silva.
In addition to speed, NovaHaus Mail Maker offers advanced features, such as customizable buttons and links, a dark mode option for nighttime reading, and the ability for users to forward content. Unlike traditional solutions, which are limited to using pre-formatted templates, the new platform allows the creation of creative and responsive emails, without the ‘blocky’ appearance common in other services.
The platform, still in the testing phase, is expected to be available to the market in early 2025. The system is being tested internally and in partner companies, with the expectation of significantly impacting the e-mail marketing sector. “With this solution, we combine efficiency and personalization, offering a low-cost service that respects good market practices”, concludes the CEO.
