Episode that closes podcast series talks about the work ‘From Premium TV to Gaming TV’, one of the winners of MMA Smarties
‘From Premium TV to Gaming TV’ is the winning case of MMA Smarties Brasil 2023 that closes the podcast series produced by MMA and the propmark. The work, built between the brand and Druid, aimed to help Samsung use the gamer audience to expand the range of TV consumers.
The strategy used was to have some well-known personalities from the community star in the campaign, playing their favorite games and testing the product’s features. The general public could also try out the TV during the Brasil Game Show, held in October last year in São Paulo (SP).
The result was positive. The campaign had almost 1 billion views and the video on streaming platforms had 57% engagement. Since the brand’s intention was to let gamers talk to the community, the communication was done without actors, with real players.
Editor do propmarkVinícius Novaes talks with Thamirys Zeviani Lopes, marketing manager at Samsung Electronics, and Claudio Lima, founder and CEO of Druid, at Estúdio MMA.
