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Action created by The Juju includes a film for TV and social media
Superbet, in an action conceived by The Juju, helped boxer Adriana Araújo build her new business.
After her unprecedented podium finish at the 2012 Olympics, the athlete declared that she would leave the ring and auction off her bronze medal to invest in her dream of opening a boxing gym.
In the action, Superbet bought Adriana’s medal, helped her build her new business and, now, returned the medal to the athlete.
“Adriana’s trajectory represents the struggle of an athlete in our country very well. It was incredible to have created a plot twist in such a beautiful story”, Renato Simões, CCO & partner of The Juju in Brazil.
The strategy includes a film for TV and social media.
