Works are from w3haus, WMcCann and DPZ&T
Types
Continuing the campaign A Cerveja de Todos os Verões, the brand rescues stories of consumers lived at different times of the hottest season of the year. Commercial brings new summers that can be recognized every day. In addition to the flight on TV, the agency programmed pieces in digital and OOH. Reinforces the concept Everybody is Summer.
WMcCann for Grupo Petrópolis
Título: Connoisseur of Summer; product: Itaipava; executive chairman: Hugo Rodrigues; CCO: Mariana Sá; TUBE: Renata Bokel; producer: Landia & M&A; director: Kayhan Lannes Ozmen; approval: Eliana Cassandre, Naiara Brugneroto, Douglas Yoshida and Rafael Collaço.
Indulgence
The well-known pizza brand is presenting its new market positioning through its ambassador, the always histrionic Paulo Vieira. He proposes more moments of indulgence for customers who enjoy the round with 12 pieces. Viera is attraction of Big Therapy, at BBB 22.
DPZ&T para Pizza Hut
Título: Did you feel like it? Gives a Hut; CCO: Benjamin Yung Jr; ECD: Fabio Mozeli; creative directors: Fernando Sau and Leandro Dolfini; approval: Alexsandro BX Pinto, Rodrigo Munaretto, Daniel Ottaiano, Daniele Bezerra, Fernanda Harb, Veridiana Istome and Alexandre Eckel.
Affection
The relationship of Brazilians with pets is more intense. For 28% of tutors, dogs and cats are like family members. Seres Veterinary Center campaign talks about affection and care. The motto ‘We take good care of your pet, so he can take good care of you’ shows similarities of those who have a pet. The righteous take care of their domestic animals.
w3haus for Petz Group
Título: #SeresQueQuidam; VP of creation and content: Larissa Magrisso; creation: Ricardo Isotton, Aparecida Santos, Thiago Adriano, Eduarda de Lemos Tejada and Pedro Niemeier; approval: Sérgio Zimerman, Luciano Sessim, Ana Cecília de Paula, Felipe Godoy Falconeres and Valéria Correa
